John Holden

John Holden

John Holden is an assistant professor of legal studies at Oklahoma State University. His academic scholarship is focused on legal and regulatory issues in the sports industry. He has authored more than 45 academic articles on policy and regulation of the sports industry. Holden has testified and submitted written recommendations regarding the legalization of sports betting and daily fantasy sports on the state and national levels. He filed two Amicus Curiae briefs in the Murphy v. NCAA case at the Supreme Court.


Colleges must choose whether to let athletes wear school gear for paid promotions

By: - October 4, 2021

Just days after the NCAA changed it rules in June 2021 to let college athletes seek endorsement deals, a college quarterback in the South announced a sponsorship deal with a beverage company. About the same time, another college football player, a wide receiver in the South, signed an endorsement deal with a national retailer. In […]