‘How in the heck are we this busy this early?’: Okoboji sees large crowds ahead of holiday surge

BY: - July 2, 2021

American travel is expected to surge back to almost-normal levels for the Fourth of July holiday, but businesses in Iowa’s popular Iowa Great Lakes area say crowds have already returned in force. “Every business up here was doing Fourth of July numbers on Memorial Day weekend,” said Matt Richter, part of the family-owned The Three […]

Events, tourism return to Iowa as pandemic, worker shortage continue

BY: - June 4, 2021

As COVID-19 restrictions lift, Iowa will see more events and tourism returning to regular scheduling in the summer of 2021. “People weren’t able to get out as much as they might have preferred last year, so we’re anticipating a lot of people hitting the road,” said Jessica O’Riley, spokesperson for the Iowa Tourism Office. “I […]

Memorial Day travel won’t match 2019 levels, but it’s ‘on the rebound’

BY: - May 28, 2021

More Americans are packing their bags for Memorial Day weekend than they did last year, but pre-pandemic summer travel hasn’t returned just yet. Both air and land travel remain depressed below pre-pandemic levels nationally, but show sharp upticks as vaccination efforts continue and updated Centers for Disease Control guidance allows vaccinated people to travel without […]

Wind turbines are seen behind a corn field in Rippey, Iowa.

COVID-19’s impact on tourism is less of an issue in Iowa

BY: - April 16, 2020

It won’t come as much of a surprise, but in terms of tourism dollars, COVID-19 has had less of an impact on Iowa than almost every other state in the nation. Cities and states that rely heavily on tourism are being hit hard not only by the shuttering of restaurants, arenas, theme parks and other […]

Iowa ramps up tourism promotion: ‘This Is Iowa’ 2.0

BY: - March 3, 2020

Iowa’s foray into the world of fake real estate was so successful in drawing attention to the state that tourism officials have prepared a new video and plans for “This Is Iowa” 2.0. Gov. Kim Reynolds opened a state tourism conference Tuesday in downtown Des Moines with promising news about the reaction to the state’s […]